Your email inbox has probably been bombarded over the last few days and weeks with “Updates to our Privacy Policy”. These emails pertain to an EU law called the General Data Protection Regulation (GDPR) which comes into effect today.

The goal of the GDPR is to put users back in control of their data. It is an important step toward respecting users’ privacy. The days of collecting as much data on as many people as possible without consent and sharing it with anyone willing to pay for it are over.