Posts tagged community ads

Community Advertising

As part of our ethical advertising model, Read the Docs gives away 10% of our ad inventory to projects, conferences, and other initiatives in the open source community. Many of these projects operate as Read the Docs did in the past with little to no income. These are not groups that traditionally have the resources to use paid advertising.

We have run ads for:

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Ads on the Alabaster Theme on Read the Docs Community Sites

We’ve been running our ethical advertising campaign for over a year now, and it is starting to show success on making Read the Docs more sustainable.

Over this time, we have only been running ads on Read the Docs themed projects. The primary reason for this is making sure that our display of ads is consistent and doesn’t negatively impact the user experience. We’re trying hard to build a sustainability model that respects our users, and making sure things are well designed and unobtrusive is an important part of this.

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