Posts tagged sustainability

Tips to Hire Developers with Read the Docs

Read the Docs is probably not the first place you think of if you are recruiting. However, over 7 million unique developers use Read the Docs each month from all over the world. We didn’t set out to build a better job board, but after a number of advertisers used our ethical ads for recruiting, we discovered that Read the Docs was a great place to find developer talent.

Developers are not always actively job seeking by browsing job boards or company careers pages. However, they are on Read the Docs reading about the libraries and frameworks they use. Even when people aren’t actively looking for a new job, many are open to exploring new opportunities.

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Update on Ad Blocking and Acceptable Ads

A few weeks ago, we shared about the challenge ad blocking presented to our sustainability and what we were doing about it. On May 4th, Read the Docs was added to the Acceptable Ads list meaning that our visitors running ad blockers who choose to allow unintrusive advertising will see our ads again. The impact to our ad views, clicks, and revenue was immediate.

Estimates around the web vary regarding what percentage of people run ad blockers and it varies heavily by industry. We discussed this figure a bit in our previous post.

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Ads and Ad blockers

Last time, we shared how ethical advertising works to keep Read the Docs sustainable without creepy ad targeting. This time, we will share about one of our biggest challenges with advertising. At the beginning of April, Read the Docs was added to one of the most popular ad block lists: the Easylist.

Getting added to the EasyList had a significant and immediate impact on the bottom line at Read the Docs. Right around April 1, 32% of our ad views simply vanished. At first, we thought we had done something horribly wrong but then we discovered that this was due entirely to ad blocking. Our actual traffic wasn’t down at all.

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Ethical Advertising Works

It has been two years since we first launched ads on Read the Docs. We figured it was time to report on the results that we’ve seen, and say thanks to those who have helped us along the way.

To put it simply:

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Uniregistry sponsors Read the Docs and Open Source

Today we’re excited to announce an important sponsorship partner in our Ethical Advertising campaign: Uniregistry. Our goal with our ethical advertising program is to provide important funding for open source, and show that it can be done ethically – without tracking our users and only offering ads from relevant partners.

Domain registration was identified early as a natural partner to our program, because it sits in the stack of necessary infrastructure for all of us that work on making the internet. We wanted the right partner, because historically we feel that domain registration companies have had awful UX. We’ll cover a few of the criteria we used to reach the conclusion to partner with Uniregistry.

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Running ads with Sentry

We’re excited to announce our first partner in our Ethical Advertising campaign: Sentry.

Sentry was a natural first partner, both because they have a long history supporting and contributing to the open source community, and because they also strive to support open source while building a sustainable business around their project.

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